Thursday, July 07, 2005

FDA Tells Strattera Maker to Pull Misleading Commercial

The FDA has asked Strattera maker Eli Lilly to pull a recent television ad, deeming the ad “false or misleading because it inadequately communicates the indication for Strattera and minimizes the risks associated with Strattera.”

The 60-second television commercial was busy and distracting, with competing visuals, graphics and music presented at the same time the risk information and indication information was being presented.

As if someone with ADHD needs more stimuli thrown at them, especially when it concerns an important topic like drugs to treat the very symptoms the commercial addresses.

Additionally, the commercial implied a broader indication for the drug by promoting it as a treatment for ADD. Strattera is only approved to treat ADHD. Distractability, inattentiveness and inability to focus or concentrate are common symptoms of ADD. The hyperactivity and impulsive components of ADHD differentiate the two.

The pharmaceutical company complied with the FDA order, but denies wrongdoing.

Of course.

1 comment:

millenium man said...

Hello-from Israel- a movie on natural techniques helping adhd and test anxiety

Dear Parent , educator, student, therapist- thank you for your attention- I would like to mention that a new video/kit from Israel on natural solutions to help ADHD
"Being in Control: Natural Solutions for ADHD, Dyslexia, and Test
Anxiety" ( Video/book/biofeedback kit) by Jason Alster MSc ISBN 9659025130.
http://www.amazon.com/gp/product/9659025130/
and
"BEING IN CONTROL- Natural Techniques For Increasing Your Potential And Creativity For Success In School" ( book as single item)
(ISBN-9659025114)" ( different ISBN)
http://www.amazon.com/gp/product/9659025114/

About Jason Alster
http://www.geocities.com/jasonalster
http://health.groups.yahoo.com/group/ADHD-Dyslexia-Israel/

Do you, your child, or client want to be a better student? Is it hard for you to sit quietly in class and concentrate? Do you have a problem preparing homework? Do you want to pass exams with less pressure? Then this movie/book /kit may be for just for you. Taking the concepts, techniques, and exercises from the original book "BEING IN CONTROL- Natural Techniques For Increasing Your Potential And Creativity For Success In School"
(ISBN-9659025114)" ( different ISBN) and making them come alive with a 40 minute video rendition. The book/ video/ kit portrays in a "roadmap" format topics for improving relaxed concentration for the classroom and when preparing homework -like increasing self confidence; relaxed concentration; seated yoga; creativity; time management; organisation of material; sensory integration; using our senses to relax; biofeedback; games; better cursive handwriting; speed reading; test taking strategies and more. In addition to the CD ROM and book- the kit also includes 2 finger size temperature strips biofeedback monitors used by many biofeedback practitioners for measuring relaxation- stress levels. Produced and edited with Windows Movie Maker 2 and can be played on Windows Media Player.

Also by Jason Alster- Creative Painting For The Young Artist
a book for helping children learn to develop an artistic eye.
http://www.amazon.com/gp/product/9659025122/
( I am also seeking reviewers as well as distributors in association with Amazon.com)